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Fake Social

What X’s new transparency revealed is basically an international emergency: Social media is not serious enough to be taken as seriously as we do. Rethink "trending."

Dan Perry's avatar
Dan Perry
Nov 24, 2025
∙ Paid

When X quietly rolled out its new country-of-origin transparency tool, it did not intend to detonate the ecosystem. It was rare high ground for Elon Musk’s beleaguered ex-Twitter, which seemingly recognized a need to ferret out the bots that increasingly account for traffic. But what it revealed was dynamite.

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